GSA & Travel Trade Representation

ASM Ireland is Ireland’s number one GSA and Travel Trade Representation partner for Airlines, Tour Operators, DMCs and Tourist Boards who want to increase their sales presence and performance in Ireland.

We offer the immediate cost benefit of not having your own local sales organisation with the sales benefit of outsourcing to ASM Ireland, where the local knowledge, expertise and relationships already exists.  Furthermore, ASM-Ireland has a proven track record on delivering results and ‘Making it Happen.’

The Source for Travel Agents

ASM Ireland’s role is to bring our suppliers product to the travel agents in the market. Travel Agents may be unfamiliar with selling your product and ASM Ireland’s task is to provide information and training, so they are confident in selling your product to their clients.

We provide our Travel Agents with an Agent Hub where they also have immediate access to sales and marketing materials to promote and sell your product to their clients – the end user.

Flexible Sales Solutions

Each company has different needs on how they want to have their brand represented in a new market. Some look for short-term high impact campaigns, while others want to build a long-term relationship with the market. Whatever your needs, ASM Ireland can deliver it for you.

As ASM-Ireland have also partnered with a travel trade media and online marketing company, aside from our sales calls and training sessions, we use all online channels and targeted advertising to get your message in front of the trade.

About ASM Ireland

Established in 2013, ASM Ireland has over 60 years Travel Trade Representation experience in the Irish travel and airline industry.

Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry.

If you are an airline, tour operator, cruise operator, DMC, hotel, or tourist board and you want to increase sales and presence in Ireland, then ASM-Ireland is the right choice for you.

We provide flexible sales and marketing solutions that are bespoke and fully tailored to your needs.

About ASM Ireland

Established in 2013, ASM Ireland has over 60 years GSA & Sales Representation experience in the Irish travel and airline industry.

Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry.

If you are an Airline, Tour Operator, Cruise Operator, DMC, Hotel or Tourist Board looking to increase your sales & presence in Ireland, then ASM-Ireland is the right choice for you. We provide flexible sales & marketing solutions tailored to your needs.

Meet Our Partners

 
 

Meet Our Partners

Meet Our Team

The ASM Ireland team is highly experienced. We have expert knowledge and lasting relationships with the travel trade.

Alan Sparling

Alan Sparling

Founder & Managing Director

Alan started his career in travel in 1983 and held a number of high-profile roles within travel and aviation. In 2013, Alan founded ASM-Ireland and has grown the business year on year. In 2018, Alan was awarded a ‘Lifetime Achievement Award’ in recognition of his contribution to the travel industry.

Jo-Ann Raleigh

Jo-Ann Raleigh

Strategic Account Manager

Jo-Ann’s travel industry experience spans over 21 years working in sales and account management roles before joining ASM-Ireland as their Strategic Account Manager. Jo-Ann is hugely successful in building strong relationships within the trade and delivering the sales results our suppliers expect from us.

Carole Smith

Carole Smith

Marketing & PR Consultant

Carole comes with over 30 years of travel and aviation experience. Her deep knowledge of the trade and travel consumer fuels her inspiration for creating content targeted at the travel buyer. To ensure the maximum exposure for our suppliers, Carole supports ASM Ireland with marketing and PR.

 

Don Clarke

Don Clarke

Account Manager Northern Ireland

Don is extremely well known within the Northern Ireland travel trade community and has extensive knowledge of the market.

To give a full island of Ireland sales coverage, Don supports ASM Ireland for clients who wish to break into the Northern Ireland market.

Latest News
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Merry Christmas & Happy New Year!

As 2022 comes to a close, the team at ASM-Ireland want to wish all our trade friends and suppliers a happy, content, and festive Christmas time.   And as is our mantra, we are looking forward with optimism to a year that sees travel fully returned and our...

Destination Report: Barbados

Destination Report: Barbados

As the sales and marketing partner of Caribtours in Ireland, ASM-Ireland was recently asked to represent Caribtours on a Fam trip to Barbados.  And so, I set off with a small group to explore an island I’ve had the great pleasure of visiting previously.  I also...

September Roared In!

September Roared In!

After an unseasonably warm summer for Ireland (and wasn't that nice!), September roared in with a big uptake on business and events within the Irish travel industry.  And that's meant the ASM-Ireland team have been non-stop busy hosting training around the country,...

Testimonials

Niko Ek

SAS – Regional General Manager Europe

I have worked with Alan for several years as a colleague at SAS and for almost 4 years responsible for the GSA cooperation with Alan´s company in Ireland. Alan has a great commercial drive and has delivered results and activities in line with targets and expectations. I can recommend cooperation with Alan for any travel industry company looking for commercial support in Ireland

Rannveig Snorradottir

Obeo Travel DMC – Managing Director

The decision to have ASM as our GSA might quite possibly be the best decision Obeo Travel has made. They are passionate, result-driven, professional and work extremely hard to achieve their (our) goals which leave Obeo Travel completely at ease in their capable hands in the market.

Don Shearer

TravelBiz – Publisher & Managing Director

Alan Sparling is one of those unique Travel Industry professionals who not only understands the customer’s needs and delivers, but manages to do that in an incredibly focused and hardworking fashion. Alan is a breath of fresh air when it comes to delivering in a very competitive market place and I would have no hesitation in recommending working with ASM as a valuable asset to any organisation

Ciara Foley

Platinum Travel – Managing Director

I have known Alan for a long time and I highly respect him as a colleague in the Irish Travel Industry. His knowledge of the Irish Travel Trade is really excellent and it is always a pleasure to meet him and discuss the great products and services he looks after.

Dominic Burke

Travel Centres – Managing Director

I have known Alan Sparling for well in excess of 20 years and have always found him to be personable, accessible and truly professional in all his dealings with me.I would have no hesitation in recommending Alan to any company or enterprise wishing to establish a presence in Ireland and/or grow market share as he is held in high esteem by all who know him

Valerie Metcalfe

FCM Travel Solutions Ireland – Managing Director

“I have worked with Alan for many years in his past role with SAS and his current role as MD at ASM. He is highly respected in the travel industry as a proactive and ethical professional. It is a pleasure to do business with him and to support his high quality products.”

Nanna Blaabjerg

Your Scandinavian Partner – Managing Director

“To establish ourselves and secure the business from Ireland, we needed local sales representation for which ASM Ireland was the perfect fit. Alan & Jo-Ann know their market inside out and work hard to get our brand & product out to the travel agents.”

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Dublin

Headquarters

ASM Ireland, 1st Floor, 84 Strand Street, Skerries, Co. Dublin,
K34 VW93, Ireland

+353 87 2533 141

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If you are seeking a successful sales launch into the Irish market, the combined local knowledge, years of experience & travel industry knowledge make ASM Ireland your ideal GSA and Sales Representation partner.

ASM-Ireland

Lifetime Achievement