GSA & Travel Trade Representation
ASM Ireland is Ireland’s number one independent GSA and Travel Trade Representation partner for Airlines, Tour Operators, Cruise Operators, DMCs and Tourist Boards who want to increase their sales presence and performance in Ireland.
We offer the immediate cost benefit of not having your own local sales organisation with the sales benefit of outsourcing to ASM Ireland, where the local knowledge, expertise and relationships already exist. Furthermore, ASM-Ireland has a proven track record on delivering results and ‘Making it Happen.’
Travel Agents Resources & Toolkit
A large part of the service ASM-Ireland provide, is onsite agent visits covering training and discussions about our supplier’s products. In addition, we have a password protected Agent Hub on our website allowing travel agents across Ireland have 24/7 access to our supplier’s product information including net pricing, images, videos and sales collateral which they can use for their own marketing campaigns.
Aside from the face-to-face meetings, and 24/7 accessible agent hub, we also create and distribute our own newsletter, which is packed with updates and news from our suppliers. To subscribe, click here
Flexible Sales Solutions
As ASM-Ireland have also partnered with a travel trade media and online marketing company, aside from our sales calls and training sessions, we use all online channels and targeted advertising to get your message in front of the trade.
Established in 2013, ASM Ireland has over a century of Travel Trade Representation experience in the Irish travel and airline industry.
Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry. In 2024, ASM-Ireland won the accolade of ‘Best Trade Representation Company’ by travel agents at the ITTN awards
If you are an airline, tour operator, cruise operator, DMC, hotel, or tourist board and want to increase your sales and presence in Ireland, then ASM-Ireland is the right choice for you.
We provide flexible sales and marketing solutions that are bespoke and fully tailored to your needs.
Established in 2013, ASM Ireland has over 60 years GSA & Sales Representation experience in the Irish travel and airline industry.
Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry.
If you are an Airline, Tour Operator, Cruise Operator, DMC, Hotel or Tourist Board looking to increase your sales & presence in Ireland, then ASM-Ireland is the right choice for you. We provide flexible sales & marketing solutions tailored to your needs.
Alan Sparling
Managing Director
Alan started his career in travel in 1983 and held a number of high-profile roles within travel and aviation. In 2013, Alan founded ASM-Ireland and has grown the business year on year. In 2018, Alan was awarded a ‘Lifetime Achievement Award’ in recognition of his contribution to the travel industry.
Jo-Ann Raleigh
Strategic Account Manager
Jo-Ann’s travel industry experience spans over 21 years working in sales and account management roles before joining ASM-Ireland as their Strategic Account Manager. Jo-Ann is hugely successful in building strong relationships within the trade and delivering the sales results our suppliers expect from us.
Carole Smith
Marketing & PR Consultant
Carole comes with over 30 years of travel and aviation experience. Her deep knowledge of the trade and travel consumer fuels her inspiration for creating content targeted at the travel buyer. To ensure the maximum exposure for our suppliers, Carole supports ASM Ireland with marketing and PR.
Don Clarke
Account Manager N.I.
Don is extremely well known within the Northern Ireland travel trade community and has extensive knowledge of the market.
To give a full island of Ireland sales coverage, Don supports ASM Ireland for clients who wish to break into the Northern Ireland market.
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ASM Ireland, 1st Floor, 84 Strand Street, Skerries, Co. Dublin,
K34 VW93, Ireland
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If you are seeking a successful sales launch into the Irish market, the combined local knowledge, years of experience & travel industry knowledge make ASM Ireland your ideal GSA and Sales Representation partner.