GSA & Travel Trade Representation
ASM Ireland is Ireland’s number one GSA and Travel Trade Representation partner for Airlines, Tour Operators, DMCs and Tourist Boards who want to increase their sales presence and performance in Ireland.
We offer the immediate cost benefit of not having your own local sales organisation with the sales benefit of outsourcing to ASM Ireland, where the local knowledge, expertise and relationships already exists. Furthermore, ASM-Ireland has a proven track record on delivering results and ‘Making it Happen.’
The Source for Travel Agents
ASM Ireland’s role is to bring our suppliers product to the travel agents in the market. Travel Agents may be unfamiliar with selling your product and ASM Ireland’s task is to provide information and training, so they are confident in selling your product to their clients.
We provide our Travel Agents with an Agent Hub where they also have immediate access to sales and marketing materials to promote and sell your product to their clients – the end user.
Flexible Sales Solutions
As ASM-Ireland have also partnered with a travel trade media and online marketing company, aside from our sales calls and training sessions, we use all online channels and targeted advertising to get your message in front of the trade.

About ASM Ireland
Established in 2013, ASM Ireland has over 100 years Travel Trade Representation experience in the Irish travel and airline industry.
Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry.
If you are an airline, tour operator, cruise operator, DMC, hotel, or tourist board and you want to increase sales and presence in Ireland, then ASM-Ireland is the right choice for you.
We provide flexible sales and marketing solutions that are bespoke and fully tailored to your needs.

About ASM Ireland
Established in 2013, ASM Ireland has over 60 years GSA & Sales Representation experience in the Irish travel and airline industry.
Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry.
If you are an Airline, Tour Operator, Cruise Operator, DMC, Hotel or Tourist Board looking to increase your sales & presence in Ireland, then ASM-Ireland is the right choice for you. We provide flexible sales & marketing solutions tailored to your needs.
Meet Our Partners
Meet Our Partners
Meet Our Team
The ASM Ireland team is highly experienced. We have expert knowledge and lasting relationships with the travel trade.

Alan Sparling
Founder & Managing Director
Alan started his career in travel in 1983 and held a number of high-profile roles within travel and aviation. In 2013, Alan founded ASM-Ireland and has grown the business year on year. In 2018, Alan was awarded a ‘Lifetime Achievement Award’ in recognition of his contribution to the travel industry.


Jo-Ann Raleigh
Strategic Account Manager
Jo-Ann’s travel industry experience spans over 21 years working in sales and account management roles before joining ASM-Ireland as their Strategic Account Manager. Jo-Ann is hugely successful in building strong relationships within the trade and delivering the sales results our suppliers expect from us.


Carole Smith
Marketing & PR Consultant


Don Clarke
Account Manager Northern Ireland
Latest News


ASM Ireland Celebrates 10 Years in Business
Operating since May 2013, ASM-Ireland is proudly celebrating ten years in business and their journey to becoming Ireland's #1 independent Travel Trade GSA and Sales Representation Company. For the past ten years ASM Ireland has been providing a sales...


ASM Ireland Receives Green for Micro Accreditation
Alan Sparling talks about the journey ASM Ireland took towards a greener way of working and receiving their Green for Micro accreditation. “It all started with COVID lockdowns when we needed to look at innovative ways of staying in touch with our agents. And that’s...


Holiday World 2023!
It all started on Thursday 26 Jan with a marketing event hosted by Dublin Airport followed by the Travel Trade Awards later that night. And with that it was Friday and Holiday World, which had returned after a covid break and was welcomed by both the trade and public...
Gallery

















Gallery









Testimonials
Pay Invoice
Pay Invoices Safely & Securely
Subscribe
Book Now
Dublin
Headquarters
ASM Ireland, 1st Floor, 84 Strand Street, Skerries, Co. Dublin,
K34 VW93, Ireland
+353 87 2533 141
Locations
Our Partners


Get In Touch
Follow Our Activity
If you are seeking a successful sales launch into the Irish market, the combined local knowledge, years of experience & travel industry knowledge make ASM Ireland your ideal GSA and Sales Representation partner.
ASM-Ireland
Lifetime Achievement

