GSA & Travel Trade Representation
ASM Ireland is Ireland’s number one independent GSA and Travel Trade Representation partner for Airlines, Tour Operators, DMCs and Tourist Boards who want to increase their sales presence and performance in Ireland.
We offer the immediate cost benefit of not having your own local sales organisation with the sales benefit of outsourcing to ASM Ireland, where the local knowledge, expertise and relationships already exists. Furthermore, ASM-Ireland has a proven track record on delivering results and ‘Making it Happen.’
The Source for Travel Agents
ASM Ireland’s role is to bring our suppliers product to the travel agents in the market. Travel Agents may be unfamiliar with selling your product and ASM Ireland’s task is to provide information and training, so they are confident in selling your product to their clients.
We provide our Travel Agents with an Agent Hub where they also have immediate access to sales and marketing materials to promote and sell your product to their clients – the end user.
Flexible Sales Solutions
As ASM-Ireland have also partnered with a travel trade media and online marketing company, aside from our sales calls and training sessions, we use all online channels and targeted advertising to get your message in front of the trade.
Established in 2013, ASM Ireland has over 100 years Travel Trade Representation experience in the Irish travel and airline industry.
Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry.
If you are an airline, tour operator, cruise operator, DMC, hotel, or tourist board and you want to increase sales and presence in Ireland, then ASM-Ireland is the right choice for you.
We provide flexible sales and marketing solutions that are bespoke and fully tailored to your needs.
Established in 2013, ASM Ireland has over 60 years GSA & Sales Representation experience in the Irish travel and airline industry.
Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry.
If you are an Airline, Tour Operator, Cruise Operator, DMC, Hotel or Tourist Board looking to increase your sales & presence in Ireland, then ASM-Ireland is the right choice for you. We provide flexible sales & marketing solutions tailored to your needs.
Alan Sparling
Managing Director
Alan started his career in travel in 1983 and held a number of high-profile roles within travel and aviation. In 2013, Alan founded ASM-Ireland and has grown the business year on year. In 2018, Alan was awarded a ‘Lifetime Achievement Award’ in recognition of his contribution to the travel industry.
Jo-Ann Raleigh
Strategic Account Manager
Jo-Ann’s travel industry experience spans over 21 years working in sales and account management roles before joining ASM-Ireland as their Strategic Account Manager. Jo-Ann is hugely successful in building strong relationships within the trade and delivering the sales results our suppliers expect from us.
Carole Smith
Marketing & PR Consultant
Carole comes with over 30 years of travel and aviation experience. Her deep knowledge of the trade and travel consumer fuels her inspiration for creating content targeted at the travel buyer. To ensure the maximum exposure for our suppliers, Carole supports ASM Ireland with marketing and PR.
Don Clarke
Account Manager N.I.
Don is extremely well known within the Northern Ireland travel trade community and has extensive knowledge of the market.
To give a full island of Ireland sales coverage, Don supports ASM Ireland for clients who wish to break into the Northern Ireland market.
Bergen Uncovered: A Five-Day Norwegian Adventure
In August 2024, we had the pleasure of sending two of our trade media colleagues, Ita Hendrick and Emer Roche to Bergen, Norway, as guests of Widerøe Airlines and Visit Bergen. Their journey gave them first-hand experience of this stunning destination, and they've put...
Celebrating Agents and Achievements
As summer made her exit for another year and the kids headed back to school, the travel industry quickly shifted gears and got back to business. For ASM-Ireland, that meant a full slate of supplier events and workshops hosted across the country. Agent Appreciation...
Norway Fam Trip May 2024
In May, Jo-Ann Raleigh, ASM-Ireland, representing Widerøe, led a group of Irish travel agents on a fam trip to Norway, sponsored by Widerøe, Visit Bodø and Visit Bergen. The trip began with a direct flight with Widerøe from Dublin to Bergen, followed by a...
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ASM Ireland, 1st Floor, 84 Strand Street, Skerries, Co. Dublin,
K34 VW93, Ireland
+353 87 2533 141
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If you are seeking a successful sales launch into the Irish market, the combined local knowledge, years of experience & travel industry knowledge make ASM Ireland your ideal GSA and Sales Representation partner.
