GSA & Travel Trade Representation
ASM Ireland is Ireland’s number one GSA and Travel Trade Representation partner for Airlines, Tour Operators, DMCs and Tourist Boards who want to increase their sales presence and performance in Ireland.
We offer the immediate cost benefit of not having your own local sales organisation with the sales benefit of outsourcing to ASM Ireland, where the local knowledge, expertise and relationships already exists. Furthermore, ASM-Ireland has a proven track record on delivering results and ‘Making it Happen.’
The Source for Travel Agents
ASM Ireland’s role is to bring our suppliers product to the travel agents in the market. Travel Agents may be unfamiliar with selling your product and ASM Ireland’s task is to provide information and training, so they are confident in selling your product to their clients.
We provide our Travel Agents with an Agent Hub where they also have immediate access to sales and marketing materials to promote and sell your product to their clients – the end user.
Flexible Sales Solutions
As ASM-Ireland have also partnered with a travel trade media and online marketing company, aside from our sales calls and training sessions, we use all online channels and targeted advertising to get your message in front of the trade.

About ASM Ireland
Established in 2013, ASM Ireland has over 60 years Travel Trade Representation experience in the Irish travel and airline industry.
Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry.
If you are an airline, tour operator, cruise operator, DMC, hotel, or tourist board and you want to increase sales and presence in Ireland, then ASM-Ireland is the right choice for you.
We provide flexible sales and marketing solutions that are bespoke and fully tailored to your needs.

About ASM Ireland
Established in 2013, ASM Ireland has over 60 years GSA & Sales Representation experience in the Irish travel and airline industry.
Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry.
If you are an Airline, Tour Operator, Cruise Operator, DMC, Hotel or Tourist Board looking to increase your sales & presence in Ireland, then ASM-Ireland is the right choice for you. We provide flexible sales & marketing solutions tailored to your needs.
Meet Our Partners
Meet Our Partners
Meet Our Team
The ASM Ireland team is highly experienced. We have expert knowledge and lasting relationships with the travel trade.

Alan Sparling
Founder & Managing Director
Alan started his career in travel in 1983 and held a number of high-profile roles within travel and aviation. In 2013, Alan founded ASM-Ireland and has grown the business year on year. In 2018, Alan was awarded a ‘Lifetime Achievement Award’ in recognition of his contribution to the travel industry.


Jo-Ann Raleigh
Strategic Account Manager
Jo-Ann’s travel industry experience spans over 21 years working in sales and account management roles before joining ASM-Ireland as their Strategic Account Manager. Jo-Ann is hugely successful in building strong relationships within the trade and delivering the sales results our suppliers expect from us.


Carole Smith
Marketing & PR Consultant


Don Clarke
Account Manager Northern Ireland
Latest News


Merry Christmas & Happy New Year!
As 2022 comes to a close, the team at ASM-Ireland want to wish all our trade friends and suppliers a happy, content, and festive Christmas time. And as is our mantra, we are looking forward with optimism to a year that sees travel fully returned and our...


Destination Report: Barbados
As the sales and marketing partner of Caribtours in Ireland, ASM-Ireland was recently asked to represent Caribtours on a Fam trip to Barbados. And so, I set off with a small group to explore an island I’ve had the great pleasure of visiting previously. I also...


September Roared In!
After an unseasonably warm summer for Ireland (and wasn't that nice!), September roared in with a big uptake on business and events within the Irish travel industry. And that's meant the ASM-Ireland team have been non-stop busy hosting training around the country,...
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Dublin
Headquarters
ASM Ireland, 1st Floor, 84 Strand Street, Skerries, Co. Dublin,
K34 VW93, Ireland
+353 87 2533 141
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If you are seeking a successful sales launch into the Irish market, the combined local knowledge, years of experience & travel industry knowledge make ASM Ireland your ideal GSA and Sales Representation partner.
ASM-Ireland
Lifetime Achievement

