
to the travel trade
Sales Representation Company

RELIABLE & TRUSTED
Sales Representation Company

the Irish Market
Sales Representation Company

Marketing Solutions
Sales Representation Company

to Suit Your Needs
Sales Representation Company
GSA & Travel Trade Representation
ASM Ireland is Ireland’s number one GSA and Travel Trade Representation partner for Airlines, Tour Operators, DMCs and Tourist Boards who want to increase their sales presence and performance in Ireland.
We offer the immediate cost benefit of not having your own local sales organisation with the sales benefit of outsourcing to ASM Ireland, where the local knowledge, expertise and relationships already exists. Furthermore, ASM-Ireland has a proven track record on delivering results and ‘Making it Happen.’
The Source for Travel Agents
ASM Ireland’s role is to bring our suppliers product to the travel agents in the market. Travel Agents may be unfamiliar with selling your product and ASM Ireland’s task is to provide information and training, so they are confident in selling your product to their clients.
We provide our Travel Agents with an Agent Hub where they also have immediate access to sales and marketing materials to promote and sell your product to their clients – the end user.
Flexible Sales Solutions
As ASM-Ireland have also partnered with a travel trade media and online marketing company, aside from our sales calls and training sessions, we use all online channels and targeted advertising to get your message in front of the trade.

About ASM Ireland
Established in 2013, ASM Ireland has over 60 years Travel Trade Representation experience in the Irish travel and airline industry.
Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry.
If you are an airline, tour operator, cruise operator, DMC, hotel, or tourist board and you want to increase sales and presence in Ireland, then ASM-Ireland is the right choice for you.
We provide flexible sales and marketing solutions that are bespoke and fully tailored to your needs.

About ASM Ireland
Established in 2013, ASM Ireland has over 60 years GSA & Sales Representation experience in the Irish travel and airline industry.
Our team live and breathe the travel industry. We know it inside out and have invested substantial effort in building and maintaining strong relationships with key influencers within the Irish travel trade. In 2018, our MD, Alan Sparling, was awarded a Lifetime Achievement Award from his peers, in recognition of his contribution to the industry.
If you are an Airline, Tour Operator, Cruise Operator, DMC, Hotel or Tourist Board looking to increase your sales & presence in Ireland, then ASM-Ireland is the right choice for you. We provide flexible sales & marketing solutions tailored to your needs.
Meet Our Partners
Meet Our Partners
Meet Our Team
The ASM Ireland team is highly experienced. We have expert knowledge and lasting relationships with the travel trade.

Alan Sparling
Founder & Managing Director
Alan started his career in travel in 1983 and held a number of high-profile roles within travel and aviation. In 2013, Alan founded ASM-Ireland and has grown the business year on year. In 2018, Alan was awarded a ‘Lifetime Achievement Award’ in recognition of his contribution to the travel industry.

Jo-Ann Raleigh
Strategic Account Manager
Jo-Ann’s travel industry experience spans over 21 years working in sales and account management roles before joining ASM-Ireland as their Strategic Account Manager. Jo-Ann is hugely successful in building strong relationships within the trade and delivering the sales results our suppliers expect from us.

Carole Smith
Online Marketing & PR

Don Clarke
Account Manager Northern Ireland
Latest News

ASM-Ireland Agent Competition
The Pamper Hamper Winners Announced! During the months of March and April 2022, ASM-Ireland ran another of their agent competitions, with the prize this time, three hampers packed full of gorgeous pampering goodies. Related: ASM Ireland Launch Two Agent Promotions...

ASM-Ireland Celebrates 9 Years in Business
This day nine years ago Alan Sparling and Jo-Ann Raleigh set up ASM-Ireland with the goal to become the #1 travel trade focused GSA & Sales Representation company in Ireland. Today is about celebrating that. In the 9 years of operation, ASM-Ireland has introduced...

All Aboard the MS Arena with Arena River Cruises
On the 31st of March, we had the launch day for Arena River Cruises new 4-star ship the MS Arena. And ASM Ireland invited along a small group of trade partners and trade media to experience at first-hand the on-board experience. On Board Experience From the get-go,...
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Dublin
Headquarters
ASM Ireland, 1st Floor, 84 Strand Street, Skerries, Co. Dublin,
K34 VW93, Ireland
+353 87 2533 141
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If you are seeking a successful sales launch into the Irish market, the combined local knowledge, years of experience & travel industry knowledge make ASM Ireland your ideal GSA and Sales Representation partner.
ASM-Ireland
Lifetime Achievement
