Avalon Waterways & Cosmos Connect with Dublin and Cork Travel Agents
At ASM Ireland, one of our core objectives is helping international travel brands not only enter the Irish market but truly connect with it.
That goes far beyond sales calls and product updates. In Ireland, relationships matter. Trust matters. Accessibility matters. And creating opportunities for suppliers and travel agents to spend quality time together remains one of the most valuable ways to build long-term business growth.
Bringing Suppliers Closer to the Travel Trade
This week, ASM Ireland was delighted to host valued travel agent partners in both Cork and Dublin alongside Avalon Waterways & Cosmos Tours Managing Director, Lesley Taylor, and Key Account Manager, Jayne Lambert, for a series of relaxed networking and appreciation events.
Beginning in Cork before continuing to Dublin, the events gave agents the opportunity to hear first-hand updates on the continued growth and success of both brands, while also spending valuable time building relationships with the supplier team behind them.
Avalon Waterways Continues to Gain Momentum
For Avalon Waterways, demand from the Irish market continues to grow strongly, with bookings currently tracking significantly ahead of 2025 levels. Irish travellers are increasingly embracing river cruising, particularly Avalon’s spacious Suite Ships®, immersive shore experiences and relaxed premium style of cruising.
One notable trend discussed during the event was the continued rise in solo traveller demand, alongside strong interest in Panorama Suites and longer European itineraries. As Irish clients continue to seek more experience-led holidays with comfort and value included, Avalon Waterways is resonating strongly with both experienced cruisers and those new to river cruising alike.
Cosmos Tours Sees Strong Demand
Cosmos Tours is also seeing excellent momentum across the Irish market, particularly for destinations such as Japan, Italy and Canada. With expertly planned itineraries, flexibility and strong value positioning, Cosmos continues to appeal to a wide range of Irish holidaymakers, from first-time touring clients to seasoned travellers looking for hassle-free exploration.
Why Events Like This Matter
For ASM Ireland, events like these are about more than product training. They are about creating meaningful engagement between suppliers and the Irish trade — helping agents build confidence in the products they sell, while giving suppliers valuable insight into the needs and behaviours of the Irish consumer.
As the Irish outbound travel market continues to evolve, the importance of having a knowledgeable and connected local representation partner has never been more valuable. Through strategic trade relationships, training, events and ongoing support, ASM Ireland remains committed to helping supplier partners grow brand awareness, strengthen agent engagement and drive business success across Ireland.
And Finally…
A sincere thank you to all the agents who joined us at the events and to Lesley and Jayne for taking the time to support the Irish market in person. We look forward to continuing the momentum for both Avalon Waterways and Cosmos Tours in the months ahead.
