Latest News

November Conference & Event Season
November is conference and event season in the Irish travel industry. And what a great month it was with lots of interesting speakers discussing the challenges and opportunities that face our industry.

Norway, a Country for Every Type of Traveller
Norway is a beautiful and diverse country that offers many attractions and experiences for its visitors. And it’s a country that offers something for every type of traveller from those wanting to be close to nature to the adrenalin seekers looking for a...

ASM Ireland Celebrates 10 Years in Business
Operating since May 2013, ASM-Ireland is proudly celebrating ten years in business and their journey to becoming Ireland's #1 independent Travel Trade GSA and Sales Representation Company. For the past ten years ASM Ireland has been providing a sales...

ASM Ireland Receives Green for Micro Accreditation
Alan Sparling talks about the journey ASM Ireland took towards a greener way of working and receiving their Green for Micro accreditation. “It all started with COVID lockdowns when we needed to look at innovative ways of staying in touch with our agents. And that’s...

Holiday World 2023!
It all started on Thursday 26 Jan with a marketing event hosted by Dublin Airport followed by the Travel Trade Awards later that night. And with that it was Friday and Holiday World, which had returned after a covid break and was welcomed by both the trade and public...

Merry Christmas & Happy New Year!
As 2022 comes to a close, the team at ASM-Ireland want to wish all our trade friends and suppliers a happy, content, and festive Christmas time. And as is our mantra, we are looking forward with optimism to a year that sees travel fully returned and our...

Destination Report: Barbados
As the sales and marketing partner of Caribtours in Ireland, ASM-Ireland was recently asked to represent Caribtours on a Fam trip to Barbados. And so, I set off with a small group to explore an island I’ve had the great pleasure of visiting previously. I also...

September Roared In!
After an unseasonably warm summer for Ireland (and wasn't that nice!), September roared in with a big uptake on business and events within the Irish travel industry. And that's meant the ASM-Ireland team have been non-stop busy hosting training around the country,...

ASM-Ireland Agent Competition
The Pamper Hamper Winners Announced! During the months of March and April 2022, ASM-Ireland ran another of their agent competitions, with the prize this time, three hampers packed full of gorgeous pampering goodies. Related: ASM Ireland Launch Two Agent Promotions...

ASM-Ireland Celebrates 9 Years in Business
This day nine years ago Alan Sparling and Jo-Ann Raleigh set up ASM-Ireland with the goal to become the #1 travel trade focused GSA & Sales Representation company in Ireland. Today is about celebrating that. In the 9 years of operation, ASM-Ireland has introduced...

ASM Ireland Launch Two Agent Promotions
As we head into March, there's been a lot happening over the past few months. In January, we launched our first agent incentive of the year in conjunction with our supplier partner Solmar Villas. Win a 7-Night Villa Holiday with Solmar Villas For every booking made by...

Season’s Greetings from ASM Ireland
As we close off a challenging year for all of us in the travel industry, it is with hope and optimism that things will be better in 2022. When you think about how we entered 2021, with lockdowns and restrictions, our industry has faced down each challenge and adapted...

Irish Travel Industry Conference Highlights
Half-way through November and ASM Ireland has already been at two trade conferences, the first in over 19 months. The first conference was held in Galway with the Worldchoice Ireland agents and then followed a week later with the TravelCentre agents in Kildare....

Supplier Partner News – October 2021
As we see travel and aviation recovering, with bookings in growth mode and lots of positive signs for travel in 2022, we wanted to update you on some of the latest news from our partner suppliers. Related: Q4 Looking Brighter for Travel ANA All Nippon Airways...

Positive Signs of Recovery for the Travel Industry
No one needs reminding of just how difficult the past 18 months has been for the travel industry. However, we are beginning to see positive signs with bookings confirmed for the remainder of 2021 and advance bookings in place for 2022. Related: Q421 Looking Brighter ...

We are 8 years old!
ASM-Ireland Founders Alan Sparling & Jo-Ann Raleigh celebrate 8 years in business today. In 2013, ASM began operating as a GSA representing airlines. Today, ASM-Ireland is firmly established as Irelands #1 GSA and Sales Representation company representing...

It’s Back to Business!
Over the last two weeks, we participated in almost all of the Worldchoice ‘Back to Business’ webinars, presenting updates and news on our partner suppliers. It was great seeing the engagement from the travel agents and a big thanks to Carol Anne O’Neill from...

Q4 Looking Brighter for Travel
Honestly, we are more than happy to already see bookings come in for Q4 2021. Iceland is top of mind for a lot of people, and we suspect the very positive messaging Iceland is portraying about their country is a great help. The volcano (you know the one) has attracted...
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If you are seeking a successful sales launch into the Irish market, the combined local knowledge, years of experience & travel industry knowledge make ASM Ireland your ideal GSA and Sales Representation partner.