Latest News
Avalon Waterway’s Last-Minute Solo River Cruise Offers
Solo travel is on the rise, and for many Irish travellers, a river cruise offers the perfect combination of adventure and comfort. And with Avalon Waterways, rated the #1 river cruise line by Cruise Critic, solo river cruising is easier than ever with a range of…
Travel Trade Team of the Year 2026 Award
What an incredible way to start 2026! We are absolutely thrilled — and genuinely grateful — to have been recognised by the people who matter most: our agent partners. Travel Trade Team of the Year 2026 Award At the Irish Travel Agent Awards, held in the…
It’a a Busy End to 2025 for the ASM Team
As 2025 draws to a close, the ASM team, representing our suppliers, is gearing up for a busy few weeks ahead of trade events, conferences, and fam trips that will take us right through November and December. Will we be seeing you? Trade Events and Conferences 01 Nov…
From Agent Sales Visits to Pilgrim Trails
Going from meetings with travel agents to meeting with fellow walkers, Alan has spent another week on the Camino — his third year walking the Camino del Norte, an 876km walk from Irun to Santiago. It might sound worlds away from the day job, but the lessons from the…
What’s New from Our Supplier Partners
With families settled into summer routines, we know the travel trade is always a step ahead — planning for late 2025 and into 2026. So for this update, we’re highlighting some exciting developments from our supplier partners that are aimed at helping you to plan and…
Scandinavia: The Perfect Coolcation Destination
Majestic landscapes, design-driven cities, and a deep connection to nature — Scandinavia is packed with reasons to visit in summer. From fjords to forests, archipelagos to Arctic wonders, here are just some of the places that show off the region’s unique charm. …
Caribtours Expand Programme for 2025
When launching its 2025 luxury holiday brochures, Caribtours first dedicated European brochure made its debut alongside the long-haul collection. And that’s a direct response to the increased growth of their European programme which now has three new destinations…
Cruising Elevated with Avalon Waterways
There nothing quite like river cruising, no matter who you cruise with but there are some big differences between companies. One of those differences with Avalon Waterways is no other fleet of river cruise ships offer a view of the world quite like Avalon Suite…
5 Simple Tips to Becoming a Sustainable Traveller
We have all heard the terms “overtourism” and “sustainable travel” but what does it mean when all you want to do is find that next great destination to visit and explore. Well, let’s start by looking at what overtourism and sustainable…
Bergen Uncovered: A Five-Day Norwegian Adventure
In August 2024, we had the pleasure of sending two of our trade media colleagues, Ita Hendrick and Emer Roche to Bergen, Norway, as guests of Widerøe Airlines and Visit Bergen. Their journey gave them first-hand experience of this stunning destination, and they’ve put…
Celebrating Agents and Achievements
As summer made her exit for another year and the kids headed back to school, the travel industry quickly shifted gears and got back to business. For ASM-Ireland, that meant a full slate of supplier events and workshops hosted across the country. Agent Appreciation…
Norway Fam Trip May 2024
In May, Jo-Ann Raleigh, ASM-Ireland, representing Widerøe, led a group of Irish travel agents on a fam trip to Norway, sponsored by Widerøe, Visit Bodø and Visit Bergen. The trip began with a direct flight with Widerøe from Dublin to Bergen, followed by a…
ASM April Update
Quarter two began just as busy as it had at the beginning of the year with several events kicking off from the ITAA agent event to our own TPG Agent Appreciation Event
Dynamic Start to the New Year for ASM
It’s been a dynamic start to 2024 for ASM Ireland with the team out and about meeting agents across the country followed by attending a number of events including the ITAA awards..
November Conference & Event Season
November is conference and event season in the Irish travel industry. And what a great month it was with lots of interesting speakers discussing the challenges and opportunities that face our industry.
Norway, a Country for Every Type of Traveller
Norway is a beautiful and diverse country that offers many attractions and experiences for its visitors. And it’s a country that offers something for every type of traveller from those wanting to be close to nature to the adrenalin seekers looking for a…
ASM Ireland Celebrates 10 Years in Business
Operating since May 2013, ASM-Ireland is proudly celebrating ten years in business and their journey to becoming Ireland’s #1 independent Travel Trade GSA and Sales Representation Company. For the past ten years ASM Ireland has been providing a sales…
ASM Ireland Receives Green for Micro Accreditation
Alan Sparling talks about the journey ASM Ireland took towards a greener way of working and receiving their Green for Micro accreditation. “It all started with COVID lockdowns when we needed to look at innovative ways of staying in touch with our agents. And that’s…
Holiday World 2023!
It all started on Thursday 26 Jan with a marketing event hosted by Dublin Airport followed by the Travel Trade Awards later that night. And with that it was Friday and Holiday World, which had returned after a covid break and was welcomed by both the trade and public…
Merry Christmas & Happy New Year!
As 2022 comes to a close, the team at ASM-Ireland want to wish all our trade friends and suppliers a happy, content, and festive Christmas time. And as is our mantra, we are looking forward with optimism to a year that sees travel fully returned and our…
Destination Report: Barbados
As the sales and marketing partner of Caribtours in Ireland, ASM-Ireland was recently asked to represent Caribtours on a Fam trip to Barbados. And so, I set off with a small group to explore an island I’ve had the great pleasure of visiting previously. I also decided…
September Roared In!
After an unseasonably warm summer for Ireland (and wasn’t that nice!), September roared in with a big uptake on business and events within the Irish travel industry. And that’s meant the ASM-Ireland team have been non-stop busy hosting training around the…
ASM-Ireland Agent Competition
The Pamper Hamper Winners Announced! During the months of March and April 2022, ASM-Ireland ran another of their agent competitions, with the prize this time, three hampers packed full of gorgeous pampering goodies. Related: ASM Ireland Launch Two Agent Promotions…
ASM-Ireland Celebrates 9 Years in Business
This day nine years ago Alan Sparling and Jo-Ann Raleigh set up ASM-Ireland with the goal to become the #1 travel trade focused GSA & Sales Representation company in Ireland. Today is about celebrating that. In the 9 years of operation, ASM-Ireland has introduced…
ASM Ireland Launch Two Agent Promotions
As we head into March, there’s been a lot happening over the past few months. In January, we launched our first agent incentive of the year in conjunction with our supplier partner Solmar Villas. Win a 7-Night Villa Holiday with Solmar Villas For every booking…
Season’s Greetings from ASM Ireland
As we close off a challenging year for all of us in the travel industry, it is with hope and optimism that things will be better in 2022. When you think about how we entered 2021, with lockdowns and restrictions, our industry has faced down each challenge and adapted…
Irish Travel Industry Conference Highlights
Half-way through November and ASM Ireland has already been at two trade conferences, the first in over 19 months. The first conference was held in Galway with the Worldchoice Ireland agents and then followed a week later with the TravelCentre agents in Kildare….
Supplier Partner News – October 2021
As we see travel and aviation recovering, with bookings in growth mode and lots of positive signs for travel in 2022, we wanted to update you on some of the latest news from our partner suppliers. Related: Q4 Looking Brighter for Travel ANA All Nippon Airways…
Positive Signs of Recovery for the Travel Industry
No one needs reminding of just how difficult the past 18 months has been for the travel industry. However, we are beginning to see positive signs with bookings confirmed for the remainder of 2021 and advance bookings in place for 2022. Related: Q421 Looking Brighter …
We are 8 years old!
ASM-Ireland Founders Alan Sparling & Jo-Ann Raleigh celebrate 8 years in business today. In 2013, ASM began operating as a GSA representing airlines. Today, ASM-Ireland is firmly established as Irelands #1 GSA and Sales Representation company representing…
It’s Back to Business!
Over the last two weeks, we participated in almost all of the Worldchoice ‘Back to Business’ webinars, presenting updates and news on our partner suppliers. It was great seeing the engagement from the travel agents and a big thanks to Carol Anne O’Neill from…
Q4 Looking Brighter for Travel
Honestly, we are more than happy to already see bookings come in for Q4 2021. Iceland is top of mind for a lot of people, and we suspect the very positive messaging Iceland is portraying about their country is a great help. The volcano (you know the one) has attracted…
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